Erica's Successful Global Business Portfolio
Core Business Expertise & Experience
• Global Community Building
• Global Business Development
• Strategic Facebook Ads Investment
• B2B & B2C Partnerships, Sales & Contracts
Erica is a former founding CEO and CMO who built her former global business from zero into a profitable, sustainable global operation. She and her globally diverse team successfully organised and established the team-building events across Germany, the Middle East, and Asia, including beach party, cruise party, pool parties, winter party, and Christmas dinner parties.
Her previous business’s profitability provided the foundation for funding her subsequent successful business projects and later investments.
Summary: Erica's Successful Global Projects for Teachers and Students
Project 1: Building Global Community & International Teams
#1 Pool Party of Team Saudi, Al-Khobar
#2 Beach Party of Team Philippines and Awards night
Beach Party of students, staffs, and German native teachers; includes Awarding night for teachers and employees. 
#3 Pool Party of Team Saudi, Jeddah
#4 Dinner Party of Team Qatar
#5 Dinner Party of Team Kuwait
#6 Winter Party of Team Germany
#7 Cruise Party of Team UAE, Dubai
#8 Pool Party of Team Saudi, Riyadh
Project 2: Love Tribute to beloved German Teachers
For more photos, here is the public Facebook Page: click here
Project 3: Global Mentorship Program
Our mentorship programs were supervised by native German teachers. Most sessions were conducted online to reach a global audience, while we also offered local, country-specific mentorship programs. I also financed some meal supports to make the mentors and students happier during their mentorship sessions 👌 
Project 4: Hall of Fame
Project 5: Free European Travels for GLP Alumni
Project 6: Birthday Cakes for Teachers, Staffs and Students
Project 7: Bring a Friend Program
Project 8: Donations to Medical frontliners in Philippines
Project 9: Loyalty Merchandise Giveaways
British MBA credential
Erica also holds an MBA awarded with Merit, comparable to upper 2nd-Honours, by Anglia Ruskin University in Cambridge, UK.
FB Ads Cost-Efficiency Optimisation Study
As part of her MBA degree, Erica conducted a case study analysing her business’s Facebook advertising campaigns. The study aimed to identify the most cost-efficient ads and examine the creative themes and approaches associated with stronger advertising performance.
It also analysed how these themes related to key advertising metrics, including Cost Per Result, reach, and frequency, and assessed how the findings could inform future creative testing, audience targeting, and budget allocation in Facebook advertising for international student recruitment.
More info about the case study here: Business Case Study on FB Ads Cost-Efficiency Optimisation