Erica's Successful Business Portfolio
· Former CEO and CMO · 10+ yrs Business Experience ·🇬🇧 MBA Merit
· 🇬🇧 ongoing MSc Computer Science
Click here: Successful Projects for Teachers and Students
Core Business Expertise
• Advocacy & Social Media Marketing
• Student Recruitment & Retention
• International Business Management
• Strategic FB Ads Cost Optimisation
• B2B & B2C Partnerships, Sales & Contracts
• Brand Positioning & Revenue Growth
Erica is a former founding CEO and CMO who built a global online business from nothing into a profitable international operation , growing it to a team of 100+ employees and contractors across Germany, the Middle East, and Asia. She retired at 27.
She led the operational delivery of a multi-country portfolio of team-building events and celebrations across 6 countries, covering 8 regions . Her experience spans innovative entrepreneurship, growth marketing, sales, recruitment, international operations, community building, brand growth, retention, and commercial partnerships.
The business funded and delivered a diverse range of international team and community events, including beach, cruise, pool, winter, and Christmas celebrations, bringing together teams and communities across different countries. The profitability of the business also enabled her to develop and fund additional projects alongside the business, as well as later investments.
Project 1: Building Global Community & International Teams
1.1 Pool Party of Team Saudi, Al-Khobar
1.2 Beach Party of Team Philippines and Academic-Admin Team Awarding
Beach Party of students, staffs, and German native teachers; includes Awarding night for teachers and employees. 
1.3 Pool Party of Team Saudi, Jeddah
1.4 Dinner Party of Team Qatar
1.5 Dinner Party of Team Kuwait
1.6 Winter Party of Team Germany
1.7 Cruise Party of Team UAE, Dubai
1.8 Pool Party of Team Saudi, Riyadh
Project 2: Love Tribute to beloved German Teachers
For more photos, here is the public Facebook Page: click here
Project 3: Global Mentorship Program
Our mentorship programs were supervised by native German teachers. Most sessions were conducted online to reach a global audience, while we also offered local, country-specific mentorship programs. I also financed some meal supports to make the mentors and students happier during their mentorship sessions 👌 
Project 4: Hall of Fame
Project 5: Free European Travels for GLP Alumni
Project 6: Birthday Cakes for Teachers, Staffs and Students
Project 7: Bring a Friend Program
Project 8: Donations to Medical frontliners in Philippines
During COVID-19, we donated a portion of our business profits to support the nurses and medical frontliners across hospitals in the Philippines. Many of our students are nurses, so this donation drive was a meaningful way to give back to the medical community by providing essential protective equipment, such as masks, gloves, and protective gowns. 
Project 9: Loyalty Merchandise Giveaways
British MBA Credential
Erica holds an MBA with Merit, comparable to an Upper Second-Class Honours degree, from Anglia Ruskin University in Cambridge, UK. Her postgraduate business research dissertation focused on her entrepreneurial experience in optimising Facebook advertising cost-efficiency. 
FB Ads Cost-Efficiency Optimisation Study
As part of her MBA degree, Erica conducted a case study analysing her business’s Facebook advertising campaigns. The study aimed to identify the most cost-efficient ads and examine the creative themes and approaches associated with stronger advertising performance.
It also analysed how these themes related to key advertising metrics, including Cost Per Result, reach, and frequency, and assessed how the findings could inform future creative testing, audience targeting, and budget allocation in Facebook advertising for international student recruitment.
More info about the case study here: Business Case Study on FB Ads Cost-Efficiency Optimisation
World Championship Tournament Player
Erica’s unique inspiration for building global teams started in her teens, when she represented her country at the 6th World Youth Scrabble Championship in Malaysia in 2011.
At the World Championship, Erica met players from different teams across Asia, the UK, South Africa, Australia, and the Middle East. Even though they were competing against each other, she loved getting to know them, making friends, and learning about their cultures and backgrounds. Some of those friendships have lasted to this day, and a few of those friends are still her besties ❤️
As she grew older, that love for connecting with people from different cultures grew into a passion for bringing people together and building global teams and communities.
Most importantly, the championship helped Erica develop transferable skills that she later applied in business. In just 7 months of rigorous training, she quickly learned to think strategically, build resilience, and stay composed under pressure while competing internationally. These skills became part of the foundation for her later success in business.
TL;DR: Once you make it to a World Championship Tournament, international success becomes your baseline.
